Job Type: Full Time
Qualification: BA/BSc/HND
Experience: 5 - 7 years
Location: Lagos
Job Field: Media / Advertising / Branding , Sales / Marketing / Retail / Business Development


Key Duties and Responsibilities

* Leading the development and placement (to both external and internal audiences) of a coherent story for the Coronation group and its subsidiaries and more broadly as required.
* Setting brand policy, including brand architecture and positioning for the company.
* Providing brand naming, product naming, trademarks, and domain name standards.
* Governing brand trademarks and brand intellectual property aligned to agreements and regulatory requirements with support from legal advisors.
* Setting a brand strategy aligned to the organizational strategy and purpose.
* Developing and implementing the brand personality for the company.
* Defining the visual language for the company (including what we look like and sound like).
* Defining the Corporate identity for the company including the logo, symbol, name, and other brand assets.
* Designing and implementing world-class brand campaigns and brand experiences.
* Conceptualizing and executing brand campaigns including activations where required.
* Executing above-the-line over-arching brand campaigns.
* Setting the Marketing & Communications minimum standards for client and customer event experience based on the client segment and its associated value proposition.
* Setting the minimum standards to drive a consistent brand experience across touchpoints across the organization.
* Monitoring brand health and client engagement performance for the group as well as providing suggestions and remedial action where brand health is sub-optimal.
* Benchmarking and implementing naming conventions to align with the brand.
* Contributing to the branding and naming decisions of innovations.
* Reviewing and evaluating marketing and communications projects for brand consistency and compliance with established guidelines, ensuring all elements adhere to the organization's standards.
* Verifying and processing invoices for Marketing campaigns, ensuring accuracy and adherence to budgetary requirements.
* Ensuring consistent brand representation, protecting brand integrity, and maintaining a positive brand image across all touchpoints and materials.
* Collaborating with the marketing and communications team to resolve any discrepancies or issues related to brand compliance.
* Providing timely and effective communication reports on all media data.


Key Requirements

Education and Work Experience

* A bachelor’s degree in marketing, communications, Business Administration, or a related field.
* At least 5-7 years’ working experience in brand management and brand compliance in a reputable organization.


Skills and Competencies

Technical Competencies

* Expertise in Brand Compliance in the financial services and technology industries.
* Understanding of Content Management System (CMS) and basic web development skills which enables correct implementation of brand elements.
* Ability to develop training materials and guidelines for internal stakeholders to ensure that they understand and adhere to brand standards.
* Familiarity with design software such as Adobe Creative Suite or other graphic design tools to ensure compliance with Coronation’s brand standards.
* Understanding of digital assets management systems to effectively manage digital assets such as logos, images, and videos.
* Strong attention to detail and ability to perform quality control checks on various brand assets, including printed materials, digital media, websites, and social media profiles.
* Familiarity with brand monitoring tools and techniques to track brand compliance across different channels, including social media, online advertisement, and third-party platforms.
* Ability to generate reports, analyze data, and provide insights to improve brand compliance strategies.
* Stay up to date with industry trends, emerging technologies, and best practices in brand compliance.


Key Requirements

* Knowledge of Microsoft tools such as PowerPoint and Excel to organize, analyze, and report on all media data.


Behavioural Competencies

* Effective organizational and time management skills to handle multiple projects and deadlines simultaneously.
* Demonstrated ability to thrive in a fast-paced, dynamic work environment.
* Excellent communication skills.
* Collaboration and teamwork skills.
* Exceptional analytical, evaluative, and problem-solving skills.
* Excellent stakeholder engagement and stakeholder management skills.
* Proactive and resilient in dealing with challenges.


Method of Application

Interested and qualified candidates should send resumes to careers@coronationinsurance.com.ng with job title as subject of email.