Job Type: Full Time
Qualification: BA/BSc/HND
Experience: 3 - 5 years
Location: Lagos
Job Field: Sales / Marketing / Retail / Business Development


Role Summary

We're looking for a B2B Marketing & Communication Specialist who can drive pipeline growth through in-person demand generation. You’ll plan, attend and execute field activations, hosted events, industry presence, and ecosystem engagements that put Wellahealth in front of high-potential business decision-makers, then convert that attention into sales-qualified leads (SQLs) for our business development team.
This is not an events role for visibility alone. Your job is to generate and nurture real leads decision-makers from businesses who could embed or distribute Wellahealth’ offerings.


Key Responsibilities

Pipeline-Driven Field Campaigns

* Plan and execute events and field activations (e.g., ecosystem mixers, business breakfasts, partner roundtables, booths at B2B industry events) with a clear lead-generation focus.
* Build and own the offline funnel lead capture, qualification, and handoff to Sales.
* Create compelling field campaign briefs with clear goals (target segments, messages, and expected leads/opportunities).


Target & Engage Ideal B2B Partners

* Develop and refine targeting strategy: fintechs, cooperatives, employer groups, gig platforms, digital lenders, etc.
* Organize focused micro-events and roundtables designed to educate and convert—centered on use cases like:
* Embedded health benefits.
* Health as a value-added service (VAS).
* Welfare programs for gig workers, employees, or users.
* Identify and activate regional opportunities where in-person engagements can unlock hard-to-reach B2B partners.


Cross-Functional Collaboration

* Partner with Sales and Partnerships to align on target accounts, verticals, and campaigns.
* Work closely with Product Marketing to ensure field messaging is tailored to industry pain points and integration opportunities.
* Support Account Executives and Partnership Leads with pre-event and post-event follow-up assets and workflows.


Lead Reporting & Performance Optimization

* Track lead acquisition, qualification, and conversion metrics from each field initiative.
* Use CRM tools (e.g., HubSpot) to ensure every lead is tagged, nurtured, and attributed correctly.
* Run post-event debriefs to improve field campaign effectiveness over time.


Campaign Execution & Branding

* Manage vendors, venues, and logistics to ensure smooth event delivery.
* Work with design/content to develop localized and context-specific event assets (decks, banners, signage, one-pagers).
* Ensure Wellahealth’s brand and messaging are clear and relevant to the attending audience.


What You Bring

* 3–5 years of experience in B2B demand generation, events, or ecosystem/partnership marketing, ideally in fintech, healthtech, SaaS, or B2B platforms.
* Strong track record of events & field led lead generation, not just brand awareness.
* Understanding of embedded finance or value-added services and how businesses think about bundling health benefits.
* Excellent project management skills—can move quickly from idea to execution.
Strong communication skills: confident in engaging executives and business stakeholders in person.
* Familiarity with CRM and campaign tools (e.g., HubSpot, Notion, Eventbrite, Google Workspace).


Success in This Role Looks Like

* You consistently generate qualified B2B leads from field activations.
* You design and execute in-person campaigns that align with strategic growth targets.
* You know how to create local relevance without losing strategic focus.
* You translate in-person interactions into structured follow-up, conversions, and learnings.