Job Type: Full Time
Qualification: BA/BSc/HND
Experience: 6 years
Location: Lagos
Job Field: Sales / Marketing / Retail / Business Development


Role Overview

The Retail & Distribution Sales Lead will be responsible for driving sales revenue through our owned retail platforms (online and physical), third-party retail partners, and an extensive distribution channel comprising AV dealers, installers, cooperatives, real estate developers, and trade partners. The ideal candidate is a commercially astute, results-driven leader with a proven track record of delivering sales targets and building scalable multi-channel networks.


Key Responsibilities:

Revenue Growth & Sales Target Achievement

* Lead revenue generation across all retail and distribution channels to meet monthly, quarterly, and annual sales targets.
* Monitor sales pipelines, optimize conversion rates, and proactively manage underperformance.


Retail & Channel Network Development

* Build, expand, and nurture a robust network of retail outlets, AV dealers, distributors, and institutional trade partners.
* Drive recruitment and onboarding of new partners aligned with market coverage and business expansion objectives.


Route-to-Market (RTM) & Channel Strategy Execution

* Develop and implement effective RTM strategies for both existing and new products.
* Optimize territory coverage, product availability, pricing structures, and promotional campaigns.
* Ensure alignment between sales, marketing, and distribution operations.


Retail Operations Oversight

* Oversee daily retail operations across physical outlets and online platforms.
* Ensure adherence to sales processes, inventory management, merchandising standards, and customer service protocols.


Trade Marketing & Activation Management

* Collaborate with the Marketing team to plan and execute in-store promotions, trade activations, and consumer engagement initiatives.
* Maximize in-market brand visibility and sell-out opportunities.


Sales Reporting, Forecasting & Market Intelligence

* Track channel performance metrics, analyze sales data, and provide actionable insights to inform business decisions.
* Maintain competitor intelligence and market trend analysis to support strategic planning.


Team Leadership & Sales Force Management

* Recruit, coach, and lead a high-performing retail and field sales team.
* Set clear KPIs, conduct performance reviews, and implement performance improvement initiatives.
* Foster a results-driven, collaborative sales culture.


Requirements

* Minimum 6 years of progressive sales leadership experience in consumer electronics, lifestyle tech, FMCG, or allied sectors.
* Proven track record of achieving and exceeding sales targets.
* Demonstrated ability to build and manage multi-channel retail and distribution networks.
* Strong expertise in RTM strategy development, trade partner management, and field team leadership.
* Solid analytical skills in forecasting, pricing strategy, and market intelligence.
* Prior experience managing sales P&L or contributing to commercial business planning is a distinct advantage.
* Excellent communication, negotiation, and interpersonal skills.
* Willingness to travel locally and regionally as needed.


Method of Application

Send Cvs to talent@terawork.com