Job Type: Full Time
Qualification: BA/BSc/HND
Experience: 4 years
Location: Lagos
Job Field: Media / Advertising / Branding

We are seeking a Creative/Content Strategist, who will spearhead our content strategy, drive creative direction for campaigns, oversee all user-generated content (UGC) efforts, and collaborate closely with the digital marketing team to ensure all content aligns with the broader marketing objectives. This is a key leadership role that demands creativity, marketing acumen, research capabilities, and strong project management skills.

Key Responsibilities

Develop engaging content ideas, campaign hooks, and strategic messaging based on audience insights and marketing funnel stages.
Write compelling ad scripts, captions, and creative briefs that resonate with our target audience.
Review and approve final creative assets before publishing across channels.
Source, onboard, and manage UGC creators and collaborators.
Run ads to test the creatives’ performance and gather data for optimization.
Ensure quality and consistency across all creator content.
Collaborate with the Digital Marketer to analyze creative performance, optimize messaging, and improve ROI.
Develop Course Contents, video outlines, and visual slides as needed.
Draft persuasive sales scripts for landing pages, video ads, and lead magnets.
Who You Are

A creative thinker who can transform marketing objectives into compelling storytelling.
A natural leader with the ability to inspire, coordinate, and mentor a digital marketing team.
A data-informed marketer who understands how content impacts sales and engagement across funnel stages.
A researcher who digs deep to understand audiences, trends, and competitor positioning.
A motivated self-starter who thrives in a dynamic, fast-paced environment.
Requirements

Bachelor's degree in Marketing, Communications, Media, Advertising, Journalism, or any other related field.
Proven experience as a Creative or Content Strategist, or in a similar role in a marketing-driven environment.
Strong portfolio of ad copy, campaigns, or content strategies that show measurable results.
Excellent written and verbal communication skills.
Demonstrated ability to lead teams and manage cross-functional creative projects.
Experience working with UGC, digital courses, or performance-based marketing is a strong advantage.
We are a fast-growing, innovation-driven e-commerce and online course company seeking a Creative/ Content Strategist to lead our content initiatives, and drive results across the marketing board. If you are a visionary storyteller, a marketing strategist, and a strong team leader with an eye for detail and performance, we’d love to meet you.