By Ayo Onikoyi

Jide Ajose, founder of JAP (Jide Ajose Productions) has called on entertainers to pay greater attention to their music videos and overall visual identity, emphasizing that strong visuals play a crucial role in shaping their reputation, brand perception, and commercial success.

Ajose, whose company has worked with various talents drawn from the Nigerian entertainment industry, stressed that high-quality visuals are more than just aesthetics—they are a powerful tool for storytelling and positioning.

“In today’s entertainment landscape, visuals are just as important as the music itself. A well-produced video doesn’t just enhance an artist’s credibility, it also attracts premium brand collaborations and makes their content more memorable,” he said.

Drawing from his extensive experience working with leading brands from music, tech to film, Ajose noted that visuals influence how an audience perceives an artist’s professionalism and market value.

“We live in a time where content consumption is highly visual. If you’re not intentional about your videos, your brand’s value can be diminished, no matter how talented you are. The right imagery can set you apart in an increasingly competitive industry,” he added.

Ajose urged entertainers to see their visual identity as an investment rather than an expense. “Many artists don’t realize that their visuals create a lasting impression. Whether it’s a music video, stage setup, or promotional content, quality visuals elevate your brand and open doors to bigger opportunities.”



https://www.vanguardngr.com/2025/03/entertainers-must-prioritize-visual-identity-to-elevate-their-brands-jide-ajose/