A global network of independent communications agencies, PROI Worldwide, has said its partnership with SKOT Communications strengthens both organisations’ position in the West African market.

The partnership with PROI Worldwide, according to a statement, provides SKOT Communications with access to a global network of 90 agencies, expanding opportunities for collaboration and knowledge sharing.

The statement said the alliance would also enable SKOT to tap into new markets, enhancing its service offerings.

Commenting on the development, Founder and CEO of SKOT Communications, Tòkunbòh George-Taylor, said: “We are excited to join the PROI Worldwide network. This partnership reflects our commitment to maintaining a global outlook and expanding our reach to better serve our clients. We believe that collaboration within PROI will enable our agency to deliver cutting-edge PR solutions while fostering the growth of our talented team.”

Meanwhile, the Global Chair of PROI Worldwide, Angela Scaffidi, said: “Their clear offering, commitment to excellence and strong leadership align with ours and we are looking forward to the contributions they will make.”




https://www.vanguardngr.com/2025/03/firms-boost-reach-with-collaboration/